About RDFa | Marking up content using RDFa | Experienced Webmaster

RDFa is a way to label content to describe a specific type of information, such as a restaurant review, an event, a person, or a product listing. These information types are called entities or items. Each entity has a number of properties. For example, a Person has the properties name, address, job title, company, and email address.

In general, RDFa uses simple attributes in XHTML tags (often <span> or <div>) to assign brief and descriptive names to entities and properties. Here's an example of a short HTML block showing basic contact information for Bob Smith.

<div>

My name is Bob Smith but people call me Smithy. Here is my home page:

<a href="http://www.example.com">www.example.com</a>.

I live in Albuquerque, NM and work as an engineer at ACME Corp.

</div>

Here is the same HTML marked up with RDFa.

<div xmlns:v="http://rdf.data-vocabulary.org/#" typeof="v:Person">

My name is <span property="v:name">Bob Smith</span>,

but people call me <span property="v:nickname">Smithy</span>.

Here is my homepage:

<a href="http://www.example.com" rel="v:url">www.example.com</a>.

I live in Albuquerque, NM and work as an <span property="v:title">engineer</span>

at <span property="v:affiliation">ACME Corp</span>.

</div>

Here's how the sample works:- The example begins with a namespace declaration using xmlns. This indicates the namespace where the vocabulary (a list of entities and their components) is specified. You can use the xmlns:v="http://rdf.data-vocabulary.org/#" namespace declaration any time you are marking up pages for people, review, product, or place data. Be sure to use a trailing slash and # (xmlns:v="http://rdf.data-vocabulary.org/#" ).

Also on the first line, typeof="v:Person" indicates that the marked-up content represents a Person. The typeof property name is prefixed with v: (typeof="v:Person")
Each property of the person (such as the name and nickname) is labeled using property. The property name is prefixed with v: (<span property="v:nickname">).

To indicate a URL, use rel instead of property, like this: <a href="http://www.example.com" rel="v:url">www.example.com</a>. Be sure to prefix with v. "rel" is used to convey the relationship between two entities—in this case, a Person entity and a webpage entity.
Nested items

The example above shows contact information about Bob Smith. It includes his address, but nothing to indicate the relationship between Bob and that address.

It is common for one information type to include another. In this case, we want to include Bob's Address information (typeof="v:Address") in the typeof="v:Person" entity. Here, we use rel to indicate a relationship between Bob (the entity v:Person) and his address (the entity v:Address). Then, we include <span typeof="v:Address"></span> to include the actual address entity.
<div xmlns:v="http://rdf.data-vocabulary.org/#" typeof="v:Person">
My name is <span property="v:name">Bob Smith</span>,
but people call me <span property="v:nickname">Smithy</span>.

Here is my homepage: 
<a href="http://www.example.com" rel="v:url">www.example.com</a>.
I live in
<span rel="v:address">
<span typeof="v:Address">
<span property="v:locality">Albuquerque</span>,
<span property="v:region">NM</span>
</span>
</span>
and work as an <span property="v:title">engineer</span>
at <span property="v:affiliation">ACME Corp</span>.
</div>

For more examples, see Nested items.
Non-visible content

In general, Google won't display content that is not visible to the user. In other words, don't show content to users in one way, and use hidden text to mark up information separately for search engines and web applications. You should mark up the text that actually appears to your users when they visit your web pages.

However, in some situations it can be valuable to provide search engines with more detailed information, even if you don't want that information to be visible to the people who visit your page. For example, providing the latitude and longitude of a venue can help Google ensure that it is correctly mapped; providing the date of an event in ISO date format can help ensure that it appears correctly in search results.

In this case, you can use the content attribute to indicate that the rich snippets parser should use the attribute value to find the start date of the event.
<span property="v:dtstart" content="2009-10-15T19:00-08:00">15 October 2009, 7PM</span>

For specific vocabulary and examples, see:
Reviews
People
Products
Businesses and organizations
Recipes
Events
Video (note that while Google supports video markup, we currently use it only to improve our video search results).

If You Have any Query about content understand, just simple you can get solution in search box search 

Read more ...

About microformats | Marking up data using microformats | Experienced Webmaster

Microformats are simple conventions (known as entities) used on web pages to describe a specific type of information —for example, a review, an event, a product, a business, or a person. Each entity has its own properties. For example, a Person has the properties name, address, job title, company, and email address.

In general, microformats use the class attribute in HTML tags (often <span> or <div>) to assign brief and descriptive names to entities and their properties. Here's an example of a short HTML block showing basic contact information for Bob Smith.

<div>

<img src="www.example.com/bobsmith.jpg" />

<strong>Bob Smith</strong>

Senior editor at ACME Reviews

200 Main St

Desertville, AZ 12345

</div>

Here is the same HTML marked up with the hCard (Person) microformat.

<div class="vcard">

<img class="photo" src="www.example.com/bobsmith.jpg" />

<strong class="fn">Bob Smith</strong>

<span class="title">Senior editor</span> at <span class="org">ACME Reviews</span>

<span class="adr">

<span class="street-address">200 Main St</span>

<span class="locality">Desertville</span>, <span class="region">AZ</span>

<span class="postal-code">12345</span>

</span>

</div>

Here's how this sample works:- In the first line, class="vcard" indicates that the HTML enclosed in the <div> describes a Person. (The microformat used to describe people is called hCard and is referred to in HTML as vcard. This isn't a typo.)

The sample describes properties of the Person item, such as a photo, name, title, organization, and address. To label properties about the person described by the vcard, each element containing one of these properties (such as <span>, <img>, or <title>) is assigned a class attribute indicating a property. For example, fn describes a person's name; title describes job title. (The Help article for each information type includes a full list of recognized properties.)

Properties can contain other properties. In the example above, the property adr describes the address of the person, and includes the subproperties street-address, locality, region and postal-code). 

Nested microformats:- It's common for one microformat (for example, a Review) to contain another (for example, contact information about the reviewer). The sample review below includes information about Bob Smith's job title and employer.

<div>

<strong>Blast 'Em Up Review</strong>

By Bob Smith, Senior Editor at ACME Reviews

Rating: 4.5 out of 5

This is a great game. I enjoyed it from the

opening battle to the final showdown with the evil aliens.

</div>

Here is the same HTML marked up with the hReview (review) and hCard (person) microformats. To represent the information about Bob the reviewer, hCard (Person) microformat is nested inside the hReview (Review) microformat.
<div class="hreview">
<span class="item">
<strong class="item"><span class="fn">Blast 'Em Up</span> Review</strong>
</span>
<span class="reviewer vcard">
By <span class="fn">Bob Smith</span>, <span class="title">Senior Editor</span>
at <span class="org">ACME Reviews</span>
</span>
Rating: <span class="rating">4.5</span> out of 5.
<span class="description">This is a great game. I enjoyed it from the
opening battle to the final showdown with the evil aliens.</span>
</div>

Here's how this sample works:- Reviews are described by the hReview microformat, written as class="hreview". Since this is a review, the entire HTML block is included in a div with the class="hreview" attribute. 

To identify the reviewer, you can use span class="reviewer". However, in this case we want to provide additional information about the reviewer using the vcard (person) microformat. You can do this by putting reviewer and vcard on the same line, separated by a space, like this: <span class="reviewer vcard">. The vcard properties fn, title, and org describe Bob's name, his job title, and the organization he works for.

For more examples, see Nested entities.

Non-visible content:- In general, Google won't display content that is not visible to the user. In other words, don't show content to users in one way, and use hidden text to mark up information separately for search engines and web applications. You should mark up the text that actually appears to your users when they visit your web pages.

However, in some situations it can be valuable to provide search engines with more detailed information, even if you don't want that information to be seen by visitors to your page. For example, providing the latitude and longitude of a venue can help Google ensure that it is correctly mapped; providing the date of an event in ISO date format can help ensure that it appears correctly in search results. In this case you can use the microformats value class pattern. Consider this example:
<span class="dtstart">
<span class="value-title" title="2009-10-15T19:00-08:00" />
15 October, 7PM
</span>

By including <span class="value-title" title="2009-10-15T19:00-08:00" /> inside the block labeled with class="dtstart", you indicate that the rich snippets parser should use the value in the title attribute to find the start date of the event. The date in the title attribute can be represented using ISO date format without affecting the way the date is shown to users.

For specific vocabulary and examples, see:
Reviews
People
Products
Businesses and organizations
Recipes
Events
Video (note that while Google supports video markup, we currently use it only to improve our video search results).

If You Have any Query about content understand, just simple you can get solution in search box search 

Read more ...

Request removal of Google-hosted content. | Experienced Webmaster

Request removal of Google-hosted content (YouTube, Blogger, etc.) for legal reasons:

If you believe content hosted by a Google property (for example, Blogger, YouTube, or Google+) or displayed in Google search results should be removed under applicable law, you can use one of our legal content removal forms to submit a request for review, including a notification under the U.S. Digital Millennium Copyright Act for content that you believe infringes your copyright. (That page also includes forms for requesting restoration of a page that Google has removed, including a form for counter-notification under the DMCA.)

If you want content removed from Google's search results, it's important to bear a couple of points in mind.
Google doesn't own the web, and can't remove content from the web.
The material indexed in Google’s search results are controlled by the webmasters of the sites that host it, and not by Google. Google cannot remove content from other sites on the web.

If you don't own the site on which the content appears, you should ask the webmaster to remove the content or block it from search engines 

Read more ...

Request removal of an image | Experienced Webmaster

If you want an image removed from Google's search results, it's important to bear a couple of points in mind.
Google doesn't own the web, and can't remove content from the web.
The images in Google’s search results are controlled by the webmasters of the sites that hosts those images.

If you don't own the site on which the image appears, you should ask the webmaster to remove the image or block it from search engines. How to contact a webmaster.

Once the webmaster has removed the image URL from the webmaster’s site or blocked it from being included in our index, our search results will automatically reflect the change after we next crawl the site. You can expedite this process using the URL removal tool.

To use the URL removal tool, you’ll need to know the exact URL of the image you want removed. Here’s how to find it:
Click the image that you locate in the image search results.
Right-click View original image or Full size, and copy the link address.
Paste the URL into a file or document, so it’s available when you use the URL removal tool.

Read more ...

Request removal of a cached page | Experienced Webmaster

If the page has been updated by the site owner, but the out-of-date version is still visible in Google, you can request removal of the cached version from Google's search results. The process can be a little tricky, so make sure you read these instructions closely. (Important: This process applies only to HTML pages. Other files, like .doc files or PDFs, must be completely removed from the website.)

Remove the cached version of a page from Google's search results:
Go to the Google public URL removal tool.
Click New removal request.
Type the URL of the webpage that's been changed (not the Google search results URL or cached page URL). The URL is case-sensitive—use exactly the same characters and capitalization that the site uses. How to find the right URL.
Click Continue.

Type a word that appears on the out-of-date cached version of the page, but not anywhere on the live version. This is to help Google understand that the page has changed.

It’s often more effective to type a single word rather than a phrase. Don’t describe the removed content or the changes made; instead, explicitly provide a word that was in the old version but is missing from the new. For example, the cached page might contain your name, which has since been removed from the live version. In this case, don’t tell us that "my name has been removed'; instead, type your actual name ("Sylvia") as it appears in the cached version.

Click Remove cache.

Example

Submitting a cache removal request can be tricky. Google must be able to verify that the current, updated page no longer contains the problematic material.

Say you've discovered a page stating that "Susan's cats are ugly". The webmaster has updated the site so that it now indicates that "Susan's cats are beautiful." The problem is that the text "Susan's cats are ugly" still appears in the cached page, and is turning up in search results snippets.

UnsuccessfulYou create a URL removal request and include the problematic text "Susan's cats are ugly." Result? Your request is unsuccessful. This is because while the term "ugly" has been removed from the page, the term "Susan's cats" still appears.

SuccessfulCreate a new cache removal request that lists a word or term that appears nowhere on the live version of the page. In this case, enter the term "ugly".

Once your request has been processed and Google confirms that the submitted word(s) no longer appear on the page, the search result will no longer show a snippet, nor will the cached page be available. The title and the URL of the page will still be visible, and the entry may still appear in search results for searches related to the content that has been removed, even if those words no longer appear in the snippet. However, once the page has been re-crawled and re-indexed, the updated snippet and cached page can be visible in our search results.

Read more ...

Request removal of an entire page | Experienced Webmaster

Request removal of an entire page:

Go to the Google public URL removal tool.
Click New Removal Request.
Type the URL of the webpage you want removed (not the Google search results URL or cached page URL). The URL is case-sensitive—use exactly the same characters and capitalization that the site uses. (How to find the right URL.)
Click Continue.
Click Remove this page.

Read more ...

Connect with Google+ | Google Webmaster Analytics Tools

With Google+, you can create an identity and presence on Google. Use Google+ and other social networks to connect with friends, family members, and start a conversation around your site.

Create a Google profile

Your profile is the way you represent yourself on Google products and across the web. With your profile, you can manage the information that people see—such as your bio, contact details, and links to other sites about you or created by you. You can also link your profile to other social networks such as Twitter or Facebook. Create a Google profile.

Add the Google +1 button to your site

Adding the +1 button to pages on your own site lets users recommend your content, knowing that their friends and contacts will see their recommendation when it's most relevant—in the context of Google search results. If a user wants to share your content right away, they can also use the +1 button to add a comment, choose what friends (circles) to share it with, and post to Google+—all without leaving your site. All it takes is a snippet of code.

Link your Google profile to your content
Google may display authorship information in search results to help users discover great content by writers they enjoy.

If you want your authorship information to appear in search results for your content, make sure your Google+ profile has a good, recognizable headshot as your profile photo. Then, verify authorship of your content by associating it with your profile.
Add friends and colleagues to your circles

Reference BY: Support.google.com/webmasters/?hl=en

The Internet is a big place, but you can make it a bit smaller by adding connections to customizable social circles. Circles are a great way of organizing the people in your life, and they make it easy to choose who you'd like to share posts and updates with. You can get started by importing your contacts from Gmail, or from entering in your contacts manually. 

Read more ...

Images and video | Google Webmaster Analytics Tools

Help Google understand your content

People love images and video, but search engines are designed for text. The more information you give us about your images and video, the better. Check out our guidelines for publishing images and video, but in general, follow these guidelines:

  * Use descriptive file names. The file name black-fender-guitar.jpg tells us a lot more than image1.jpg.

  * Create great alt text. Alt text is used to describe the contents of an image file. It’s great for human readers, but it also provides search engines with useful information about the target image or video.

  * Give your images and video context. Google can infer a great deal about your image or video from the content surrounding it. For example, a picture of a guitar on a page about the history of guitars sends a strong signal to search engines that black-fender-guitar.jpg is about guitars.

  * Provide a great user experience. Try not to make users scroll to see your images and video, and use high-quality source files.

Upload your video content to YouTube to reach a wider audience.

Essentially, a Sitemap is a list of the pages, images, or video on your website, but it can also include additional information. For example, you can include title, description, playpage URL, thumbnail URL and the video URL for each video on your site, or provide name and file location, the caption, the title, the location where the photo was taken, and any licensing information for your images. More information about Sitemaps for video and for images.

Reference BY: Support.google.com/webmasters/?hl=en 

Read more ...

Create great content | Google Webmaster Analytics Tools

One key element of creating a successful site is not to worry about Google's ranking algorithms or signals, but to concentrate on delivering the best possible experience for your user by creating content that other sites will link to naturally—just because it's great.

When you're writing a post or article, think about:

• Would you trust the information in this article?
• Is the article useful and informative, with content beyond the merely obvious? Does it provide original information, reporting, research, or analysis?
• Does it provide more substantial value than other pages in search results?
• Would you expect to see this in a printed magazine, encyclopedia or book?
• Is your site a recognized authority on the subject?

Keep an eye out for the following problems:

• Does this article have spelling, stylistic, or factual errors?
• Does the site generate content by attempting to guess what might rank well in search engines?
• Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites?
• Does this article have an excessive number of ads that interfere with the main content?
• Are the articles short or lacking in helpful specifics? 

Google’s Webmaster Guidelines outline practices that could negatively impact your performance in the search results, or remove you from the search results entirely. If we detect problematic content on your site, we’ll notify you using Webmaster Tools. We strongly recommend becoming familiar with our guidelines, as well as our tips for creating Google-friendly sites.

If your site contains user generated content, make sure to have a firm spam policy in place early. Check out this video for more tips on keeping sites with user generated content spam-free:

Reference BY: Support.google.com/webmasters/?hl=en

Read more ...

Influence your site's listing in search | Google Webmaster Analytics Tools

A user’s experience with your site begins with its listing in the search results. While our search is algorithmic and automated, you can have a lot of influence over how your site is listed. Here's some ways you can help create compelling listings that users are more likely to click:

Create useful page titles. Make sure that your title is useful, descriptive, and relevant to the actual page itself. More information.

Use informative URLs. The URL (web address) of a page appears below the title, with words from the user’s query in bold. Your URLs should be simple and human readable. Which do you find more informative: http://example.com/products/shoes/high_heels/pumps.html or http://example.com/product_id=123458?

Provide relevant page descriptions. The descriptive text under the URL is usually taken from the description meta tag on the page. Descriptions should be different and unique to each area of your site. More information.

Add your business to Google Places, to help Google display location information in results.

Manage your sitelinks. Sitelinks (sub-links to individual pages on your site) are meant to help users navigate your site. Sitelinks are automatically generated. This means that you can't specify a sitelink, but you can use Webmaster Tools to ask Google to demote sitelinks you don't like.

Reference BY: Support.google.com/webmasters/?hl=en

Read more ...

Make sure Google knows about your site | Google Webmaster Analytics Tools

Check that your site is indexed
* To see if Google already knows about your site, do a "site:" search, like this: [ site:example.com ].
If pages from your site show up, your site (or a part of it) is already in Google’s index.

* If it doesn't show up, and it's very new, it's possible that Google hasn't discovered it yet. Use the Submit Your Content page to expedite our discovery of it. Be sure to check out specific Google products and services for businesses, publishers, and public agencies. More information.

* If your site doesn't show up, and it used to, it may be in violation of Google's Webmaster Guidelines. Our guidelines are designed to help webmasters create useful, Google-friendly sites that are good for users and the web.

* If it's showing up, but pages appear lower than they used to.

Reference BY: Support.google.com/webmasters/?hl=en

Read more ...

How Google Works | Google Webmaster Analytics

Algorithmic search

Search is about giving people the answer they’re looking for—whether it’s a news article, sports score, stock quote, a video or a map. Google’s search engineers design algorithms that analyze millions of pages and return timely, high-quality, relevant answers to people’s questions.

What about ads?

Search results (sometimes called "organic" results) appear in the middle of the Google.com results page, and are never paid for. Paid ads appear on the right hand side and sometimes at the top, and are always clearly labeled.

Google maintains a strict separation between our search business and our advertising business, and doesn't give special treatment to our advertisers. Our view is that if we provide the best search results, people will continue to choose to use Google over other search engines.

Openness

Google's committed to transparency. That's why we created Webmaster Tools: to give webmasters as much information as we can about how we crawl and index sites. More information about transparency.

Reference BY: Support.google.com/webmasters/?hl=en

Read more ...

Mobile web analytics

Mobile Web Analytics mobile website visitors behave in a manner similar to conventional web analytics study. Economic context, a mobile phone to access the mobile web analytics website visitors, refers to the use of collected data. The mobile traffic and the mobile marketing campaign, mobile advertising, mobile search marketing, text campaigns and mobile sites and services, including desktop, promotion, business to work for the best of the best websites to help determine which aspects.

Read more ...