Customer lifecycle analytics is a visitor-centric approach to measuring that falls under the umbrella of lifecycle marketing. Page views, clicks and other events (such as API calls, access to third-party services, etc.) are all tied to an individual visitor instead of being stored as separate data points. Customer lifecycle analytics attempts to connect all the data points into a marketing funnel that can offer insights into visitor behavior and website optimization.
Reference By: en.wikipedia.org/wiki/Web_analytics#On-site_web_analytics_technologies
Reference By: en.wikipedia.org/wiki/Web_analytics#On-site_web_analytics_technologies
